In an age of looking backwards towards already aclaimed classics and hybrids or altered classics there are many silhouettes from all big brands within sneaker culture, fighting about recognition and a place in sneaker history. This is from the beginning a very difficult task, how do you make a classic to become a non classic, to make it a classic again, and for it self? This quite confusing task has most probably been answered best in the making of the Adidas ZX Flux. To understand this idea better, lets study the successful recipie of the Adidas ZX Flux.
“the Adidas ZX Flux had to correspond to its own time. The NOW”
Based on an already acclaimed classic Adidas shoe (Adidas ZX8000) that defined its time, the Adidas ZX Flux had to correspond to its own time. The NOW. In contrast to the very detailed Adidas ZX 8000, the ZX Flux is very minimal. Only keeping what is really needed, the ZX Flux have peeled off all un necessary materials and parts, keeping its upper in a whole and unified piece.
“it has made printed fabrics to play out a whole new register of visual stimuli for the Adidas ZX Flux”
When seeing the silhouette in a monochrome colouring, it is very minimal, it is clearly referencing an Adidas classic with its torsion system and its stable heel. Yet, due to its one piece upper, it has made printed fabrics to play out a whole new register of visual stimuli for the ZX Flux, keeping up with fashion and street culture like no other sneaker right now.