Nike Free 5.0 Womens – Running (like) barefoot, who would have thought it was going to be such a hit?

My first two thoughts on the arrival, of Nike Free 5.0 was why? And how? The flexible mid/outsole with its split-up pattern was set to raise questions of durability and function, does it actually work as advertised? – The answer is YES! What ever the previous doubts and concerns may have been, they are all a part of my own uninformed history now. With a strong answer of productive results in unexpected directions of the Nike Free 5.0 Womens I have turned from a skeptic to a true supporter of Nike Free technology.

Nike Free 5.0 Womens

“I have turned from a skeptic to a true supporter of Nike Free technology.”

My second concern of this highlighted release from Nike is in the nature of equality, will the ladies selection be as varied and invested in as the mens selection? Or to be more precise, will the cutting edge technology be invested and introduced to ladies as it is to men? To my satisfaction (and hopefully many others) I would like to say that I see a quite equal usage of the Nike Free 5.0 for women and men. All of a sudden I see them everywhere, in the gym, on running tracks and even as casual everyday sneakers.

“All of a sudden I see them everywhere, in the gym, on running tracks and even as casual everyday sneakers.”

Bridging the gap of sports performance and the mainstream (casual every day users), is a big accomplishment in these days when the parameters of users have moved so far out in opposite directions. From performance where seconds feel like eternity to the attitude of only looking for comfort is a remarkable performance in it self.


Nike Huarache Mens – Advanced Spaceship-Runners of their Time

On arrival, 1991, the Nike Huararce was dropped on earth. Arriving from Nike Lab space somewhere very far away to bless the earthling man with spaceship sneakers from and off the future. With a design like no other sneaker, and an attitude of a classic before they even were regarded as classics, man started to wear Nike Huararches.

Nike Huarache Mens

“With a design like no other sneaker, and an attitude of a classic before they even were regarded as classics, man started to wear Nike Huararches.”

Pressing the fast forward button for a few years, passing endless variations of (,in comparrision to the Nike Huararche) meaningless sneakers, man is now blessed once again. The return of the spaceships has made man stocking up piles of boxes, of which all are containing Huararches in varieties of colours and altered versions one could never have imagined to see almost three decades ago.

“The return of the spaceships has made man stocking up…”

For better or worse, style and the spaceship appearance have never since Nike Huararche been poperly challenged. Only technology has improved to able the iconic master piece to exist in its OG-form, as well as presenting altered and updated versions of the Nike Huararche for the day after tomorrow.

For more information , visit : Nike Huarache Mens.

Adidas ZX Flux Womens – Minimal Contemporary

In an age of looking backwards towards already aclaimed classics and hybrids or altered classics there are many silhouettes from all big brands within sneaker culture, fighting about recognition and a place in sneaker history. This is from the beginning a very difficult task, how do you make a classic to become a non classic, to make it a classic again, and for it self? This quite confusing task has most probably been answered best in the making of the Adidas ZX Flux. To understand this idea better, lets study the successful recipie of the Adidas ZX Flux.

Adidas zx Flux Womens

“the Adidas ZX Flux had to correspond to its own time. The NOW”

Based on an already acclaimed classic Adidas shoe (Adidas ZX8000) that defined its time, the Adidas ZX Flux had to correspond to its own time. The NOW. In contrast to the very detailed Adidas ZX 8000, the ZX Flux is very minimal. Only keeping what is really needed, the ZX Flux have peeled off all un necessary materials and parts, keeping its upper in a whole and unified piece.

“it has made printed fabrics to play out a whole new register of visual stimuli for the Adidas ZX Flux”

When seeing the silhouette in a monochrome colouring, it is very minimal, it is clearly referencing an Adidas classic with its torsion system and its stable heel. Yet, due to its one piece upper, it has made printed fabrics to play out a whole new register of visual stimuli for the ZX Flux, keeping up with fashion and street culture like no other sneaker right now.

Adidas NMD – Discrete Fashion ?


As sneaker culture is covering ever more ground within fashion and fashion is showing more and more interest in the sneaker culture, we are embarking on an age of hybrids. Thinking about how our contemporary lifes are and what we need out of our shoes today, maybe its not a surprise after all. When living in the city, experiensing strongly contrasted environments on a regular, and always on the run from one thing to the next, – we need shoes that can bridge all this activity.

The smart solution has become to reach for discretion, the modern, the hybrid. As sneakers have become more accepted in more lines of work and social situations, the idea and attributes of the most on point brands and their technology follows. Allthough, it is still not safe to say you would be alright in all situations with colourful parrot-looking sneakers on your feet.

However, comfort in terms of cusioning and a ventilated feel for your feet during long days on feet, is necessary. The solution – a compromise. A hybrid. Classical sneaker attributes with a white midsole (boost cusioning) and a discrete upper that could blend into almost any outfit and appear representable. No wonder the Adidas NMD has become such a success, they are now to be seen on the streets all over as they have become a mainstream sweetheart. And the interest for them seem to show no indication on slowing down.

“The solution – a compromise”

When the big fashion houses are failing hard on making interesting sneakers that could contribute to sneaker culture, the sneaker culture is more successful in affecting fashion. No matter of becoming more of hybrids (fashion/sneakers), the sneakers are real, its quality, comfort, real sneakers that look good. While the fashionbrands come out with fake sneakers, shoes that are supposed to look like sneakers, yet failing miserably in comfort, quality and design. However, fashion as in outfits are easier to match with the Adidas NMD’s than traditional sports wear, sweatsuits etc. And perhaps, they were never meant to either…


Adidas Superstar Womens – A Classic for Ladies

Adidas superstar women

The Adidas superstar  has long had a very masculine aura around them, beeing seen on almost only men when making its massive impact on HipHop culture with RUN DMC wearing them constantly and influencing hiphop related street-fashion world wide. It had become a badass shoe, with a strong and outgoing attitude that could not be missunderstood. However, the classic silhouette of the Adidas Superstar and its attitude it could not be exclusive to men forever.

As the queen of Hiphop – Missy Elliot started to collaborate with Adidas the matcho male aura of the Adidas Superstars was about to change. More than a decade later, the Adidas Superstar women and men have really made a move towards equality .

“The Adidas Superstar and its attitude it could not be exclusive to men forever”

As time and street-fashion change, there are new waves of retro vibes coming back, and more interesting, it seems to be crossing over the borders of gender oriented models as well. This has shown to be very productive in terms of evolving the street fashion and abeling strong attitudes and statements crossing over the gender borders. Sterio types get confused, mixed, used and re interpreted in a way that has not been as supported before in tis manner in sneaker culture.

Collaborations and sponsorships as the one Adidas has had with Missy Elliot i.e. are of big importance in this context and we hope to see more of these collabos in this gender crossing direction.


Adidas Gazelle – Good Friend

adidas gazelle

Some people you meet in life tends to stick with you, for a bit, a while, the good times… The bad times.. ..and some are there for a substantial time, or even the whole life. Personally, I have a similar relation to sneakers. Some sneakers have a hype peak for a split second and never return, others I tend to stack up in boxes, so Id be covered if they run out of production, or wont be produced for a decade or so again..

In the context of comparing sneakers to people in ones life, I would say that the Adidas Gazelle is that one good friend. No matter what happens or how long it was since hanging out, the good relation pics up just where it was left of. We have been through a lot.. ..And the reasons for still hanging out? Plenty. Just as in why certain people stay in your life.

“Adidas Gazelle is that one good friend”

All strong relationships are based on honesty someone once said. I could not agree more, and to be honest, the Adidas Gazelle has all I ever really required in a sneaker for the every day. The timeless and straight forward attitude of the Adidas Gazelle is important for me, it is always going to be what it is, – a classic. It has stayed the same (more or less), for a very long time now. And I know it will be there for me tomorrow as well. And as for its style, Im a person appreciating quality, the materials and a considered design is high on my list, the Adidas Gazelle is a master piece in this aspect, and this is one very strong reason why its still relevant today.

And as for me being honest to my Adidas Gazelle… Well, I always come back to it. I m a strong believer in its importance of sneaker history and culture. Besides all that, who could do without that one good friend? Thats why I keep wearing them through out life.